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July 25, 2004

Scottrade Continues to be Number 1

Last year in September when JD Power and Associates reported on customer satisfaction with online trading sites, Scottrade ranked highest for the fourth year in a row.

In the top-to-bottom rankings for the 2003 study, Scottrade ranks highest in investor satisfaction for the fourth consecutive time. The firm’s achievement is attributable to its consistent level of service and low trading costs. Following Scottrade in the rankings are Brown & Co., Fidelity Investments, T. Rowe Price and Schwab, respectively.

Ranking below industry average in the 2003 study are Ameritrade, Merrill Lynch, TD Waterhouse, Harrisdirect, American Express, Smith Barney, E*TRADE Financial, and Quick & Reilly.

Scottrade is likely to continue this amazing record when JD Power releases results again this fall -- recently Barron's ranked Scottrade "Best Broker for 1st-Time Investor" saying that the site's "barriers to entry are minimal — an account can be opened with just $500, and there are no maintenance levies" unlike many of their competitors.

July 25, 2004 in Brokers | Permalink

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