Jake McKee, ex-LEGO and currently founder of social media consultancy Ant's Eye view talks about his experiences building community at LEGO. 44 Minutes
Higher quality video on our video blog at blip --
The Conversation Group Videos
« Doc Searls at There's a New Conversation | Main | Critiquing the Cluetrain Manifesto »
February 26, 2008
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452fe5069e200e55086e96b8833
Listed below are links to weblogs that reference How LEGO Caught the Cluetrain:
Comments
You can follow this conversation by subscribing to the comment feed for this post.
The comments to this entry are closed.
Subscribe to our Podcast!
Other Conversation Group Blogs
This is SXSW
Chris Heuer
Peter Hirshberg
Giovanni Rodriguez
Ted Shelton
Jake McKee has tenacity for customers, great video. Really.
Posted by: Jeremiah Owyang | February 27, 2008 at 04:54 AM
Thanks for sharing the Lego case study, I've added it to The Parallax View Social Media Case Study list:
http://theparallaxview.com/social-media-case-studies/
Posted by: Russell | January 13, 2009 at 04:31 AM