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Jake McKee, ex-LEGO and currently founder of social media consultancy Ant's Eye view talks about his experiences building community at LEGO. 44 Minutes
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Jake McKee has tenacity for customers, great video. Really.
Posted by: Jeremiah Owyang | February 27, 2008 at 04:54 AM
Thanks for sharing the Lego case study, I've added it to The Parallax View Social Media Case Study list:
http://theparallaxview.com/social-media-case-studies/
Posted by: Russell | January 13, 2009 at 04:31 AM