How LEGO Caught the Cluetrain
Jake McKee, ex-LEGO and currently founder of social media consultancy Ant's Eye view talks about his experiences building community at LEGO. 44 Minutes
Higher quality video on our video blog at blip --
The Conversation Group Videos

Jake McKee has tenacity for customers, great video. Really.
Posted by: Jeremiah Owyang | February 27, 2008 at 04:54 AM